Disney Advertising: NBA Finals Custom Content
I'm the creative powerhouse who bridges brands with Disney and ESPN through unforgettable custom content. Whether it's crafting winning pitches, collaborating with sales teams, or leading innovative projects, I'm the secret ingredient that makes branded storytelling shine across linear, social, digital, and streaming on ABC and ESPN during the NBA Finals.
Below are some of the priority projects I have worked on.
Universal Pictures x The Odyssey (2026)
I led a custom branded content campaign for The Odyssey, featuring LeBron James and Bronny James from the Los Angeles Lakers. The cinematic :30 spot reimagined the film's themes of legacy and perseverance through an emotional father-son story that aired during the 2026 NBA Playoffs.
Universal Pictures x Disclosure Day (2026)
I spearheaded a custom branded content campaign for Disclosure Day, featuring Jaylen Brown from the Boston Celtics. The visually striking :30 spot blended cinematic VFX with basketball to connect the film's mysterious world to the excitement of the 2026 NBA Playoffs.
Google Search x AI Mode (2026)
I devised a custom content campaign for Google that showcased the power of Google Search and AI Mode during the 2026 NBA Playoffs, airing throughout the Eastern Conference Finals and NBA Finals on ABC and ESPN.