Disney Advertising: College Football Custom Content
I'm the magic-maker behind the scenes, crafting innovative, branded content campaigns that bring Disney and ESPN to life for College Football advertisers. From brainstorming big ideas to leading pitch presentations and collaborating with sales teams, I'm the go-to expert for turning creative concepts into client-winning solutions that are aired, played, and watched during the College Football Season on ABC and ESPN.
Below are some of the priority projects I have worked on.
Taco Bell x College Football Playoffs (2025-26)
I spearheaded a custom branded content campaign for Taco Bell that celebrated the passion and energy of college football fans through the Taco Bell Live Más Student Section. The :30 spot aired on linear throughout the College Football Playoff.
AT&T Pregame Showcase for College Football Playoff National Championship (2026)
I created a custom branded content campaign for AT&T that captured the excitement and anticipation surrounding the 2026 College Football Playoff National Championship Game, highlighting how game-day traditions bring fans together. The :30 spot debuted on linear across ABC and ESPN during the Championship Pregame Showcase.
Sonic x SEC (2025-26)
I developed a custom branded content campaign for Sonic Drive-In and the SEC that celebrated college football fandom through the brand's playful voice, featuring former University of Oklahoma College Football Coach, Bob Stoops, and ESPN talent, Laura Rutledge. The high-energy :30 spot aired across linear, digital, and social throughout the 2025–26 college football season on ESPN.
Factor Meals / HelloFresh (2025-26)
I led a custom branded content campaign for Factor, featuring Notre Dame College Football Head Coach, Marcus Freeman, that creatively tied the brand's 2-Minute Time-Out sponsorship to college football. The :30 spot debuted during primetime linear coverage of the 2025-26 College Football Season and extended across social and digital platforms.
Jimmy John's x College GameDay (2025-26)
I crafted a custom branded content College GameDay campaign for Jimmy John's promoting its limited-time Toasted Pizza Sandwiches, featuring actor, Adam Pally, and ESPN talent, Jen Lada. The comedic :15 spot aired throughout the 2025-26 College Football Season on ESPN.