Disney Advertising: Misc. Sports Custom Content
I help brands become part of the stories people already love. I develop custom content for Disney and ESPN, partnering with sales teams to create strategic, insight-driven campaigns that deliver for advertisers while feeling authentic to fans.
Below are some of the priority projects I have worked on.
Universal Pictures x Wicked: For Good (2025)
I developed a custom branded content campaign with Universal Pictures for Wicked: For Good, featuring U.S. Women's Tennis star, Coco Gauff. The :30 spot brought Oz to life through themes of identity, empowerment, and goodness. It ran across ESPN and ABC linear, social, digital, and streaming platforms in October 2025.
Starbucks x DK Metcalf from the Pittsburgh Steelers (2025)
I created a custom branded content campaign for Starbucks celebrating the return of the Pumpkin Spice Latte, featuring Pittsburgh Steelers' Wide Receiver, DK Metcalf, and his father, Terrence Metcalf. The heartfelt :30 spot used their authentic father-son relationship to connect the brand with NFL fans during the 2025 season.
IBM x AI Multisport Supercut (2025)
I crafted custom ESPN CreativeWorks social and digital content for IBM, showcasing the power of AI intelligence across multiple sports and featured a voiceover from ESPN talent, Scott Van Pelt. The clip-based campaign drove awareness through engaging, platform-native storytelling across the ESPN socials.